The company is offering third-party games as well as its own original content with the first game being the highly anticipated "Bitmoji Party. Borrowing a product angle of Chinese social-media apps, Snap is making a strong push into multiplayer gaming. Snap's first Partner Summit, held in April, also provided strong evidence the company is well on its way to executing its differentiation strategy, according to Mahaney. 'Positive Takeaways From The SNAP Partner Summit': Get daily stock ideas from top-performing Wall Street analysts. In addition, he expects the camera-focus of the app to further this trend over (ad-heavy) news-feed-based competitors. When did Snap IPO (SNAP) raised 3 billion in an IPO on Thursday, March 2nd. This has long been a strength of Snap and is particularly suited to the company's well-known popularity with the critical 18-to-34 user base. Whenever Snap generates a successful product, Facebook has simply copied it (while sidestepping the costly unsuccessful innovations).ĭespite this, Snap may finally be able to sustainably differentiate its products as social-media use shifts increasingly to private messaging, Mahaney said. 'Long-Standing Product Differentiation Which May Now Become Appreciated':Ĭopycat innovations by Facebook's Instagram platform, the ephemeral "Stories" feature for example, have long hampered Snap's market position. According to Mahaney, Snap has a variety of levers at its disposal to close the gap, including improved measurements of advertisers' return on investment and traction of its non-skippable ads for the growing premium content business.
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